Philly-bred Deesha Dyer, the new White House social secretary.

Dyer came to the White House in 2009 as a 31-year-old unpaid intern, and at one point traveled with the Obamas to manage their lodging and logistics. She joinede the social office about two years ago and immediately impressed Mrs. Obama with “her passion creativity, publiv-mindedness and relentless competence,” the first lady said when she and the president announced Syer’s appointment.